China Athletics Super Bowl, with an international perspective, is driven by "sports +", and uses digital technology to help industry innovation and entertainment, to stimulate sports-related consumption, drive industrial upgrading, provide a package of top sports IP for cities, and integrate cities in an all-round way. It aims to fully stimulate the vitality of cities and create a new business card for the host city. "China Athletics Super Bowl" includes five parts: China Marathon Finals, Athletics Super Bowl Show, China Athletics Carnival, China Athletics Industry Expo, and International Road Running Industry Innovation and Development Conference; 

The holding of China Athletics Super Bowl will stimulate cultural vitality with innovation, deeply integrate sports culture into urban development, accelerate the transformation and upgrading of the sports manufacturing industry, develop and expand the sports service industry, jointly build and cultivate high-level international events to help the city's future development, that helps to continue to build urban cultural brands, and enhance urban cultural confidence.