CHINA ATHLETICS
China Athletics Sports (CAS) was founded on the 28th January 2019, affiliated to the "Chinese Athletics Association" and is responsible for the latter’s commercialization, including own business development, management and operation. Based on the principles of authority and professionalism, CAS is devoted to promoting the commercial development and operation of China's track and field industry.
The company's core business includes track and field certification services, sports event marketing services, track and field IP development, athletes agency business and youth physical fitness training services. Since establishment, we have successfully launched three digital products, including the App "Digital Dynamics", which integrates the functions of official timekeeping for the Chinese Athletics Association, exclusive marathon results query, event registration and regular fitness training. The "Tiancheng" App, a full-process management tool for track and field events, is used by track and field events operating companies. Our third App, the official "China Athletics" App was jointly launched by the Chinese Athletics Association and CAS.
In October 2020, CAS and the Chinese Athletics Association launched the IP of "Running China". Amid the backdrop of the COVID-19 pandemic negatively impacting offline activities, we, together with provincial and municipal sports authorities and enterprises, jointly organized more than 300 online and offline "Running China" events. These races have attracted the active participation of hundreds of thousands of runners from all over the country.
CAS’ core value is based on authority and reputation. We regard serving the track and field industry and promoting sports and sports health industries as our purpose. With the digital technology platform as cornerstone, and "professionalism + resources" as our dual drive, we are committed to building a business operation and commercialization platform for China's sports industry ecosystem, and becoming a service provider and industry enabler for the national sports and health lifestyle.
Milestones
Mar 2022
Project Beijing Marathon in progress
China Athletics Association Level E track and field coach training was landed in Baoshan, Shanghai
Feb 2022
In cooperation with Beijing Sport University to develop China Athletics Association Coach Training Curriculum
CAA issued Guidelines for Developing Intelligent Fitness Trail
Jan 2022
Launched new version of Marathon Race Registration System and updated the Long March System, Digital Dynamics APP and Wow Tool (Tiancheng) System.
Dec 2021
Launched “Running China” Virtual Run series in cooperation with China Securities Association;
CAS Youth Training Department was established, and the training business was officially launched; the first session of the Chinese Athletics Association Level D track and field coach lecturer training was held at the Capital Institute of Physical Education
Nov 2021
Launched China Athletics APP version 2.0, with new function of membership management to support online business certification, membership application and membership renewal, etc.
S ubsidiary CAS Athletes Brokerage facilitated celebrity endorsement for the energy drink brand VOLLGAS with Su Bingtian, the sprinter of national track and field team.
Oct 2021
Project Long March started
The World Athletics Federation authorized the Chinese Athletics Association to publish the "World Athletics Field Facilities Manual" and entered the publishing process stage.
Aug 2021
Launched CAS certification service management platform, supporting online examination and check application and anti-counterfeiting query.
Jul 2021
Launched China Marathon official website, with features of news publication, sports event calendar, business registration, data inquiry, broker registration, etc.
Jun 2021
C AS signed cooperation agreement with Keep to jointly organize “Running China” virtual run series.
May 2021
China Marathon was incorporated into Digital Dynamics APP and Tiancheng-ROMS
Mar 2021
Launched China Athletics APP version 1.0, with functions of event livestreaming and event replay.
Feb 2021
The Chinese Athletics Association issued the "Notice on Carrying out the Relevant Work of the Venue Equipment and Equipment Committee", authorizing CAS Certification center to officially undertake the approval and acceptance work of the Venue Equipment for CAA
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